A well designed store reduces friction in the buyer's journey. Having an expanded nav bar makes navigation much more efficient, getting buyer's to their desired products quicker.

Creating urgency is a tried and true way to drive conversions. Do this tastefully, with a visually appealing offer countdown. This feature is proven to increase sales.

In Cart Recommendations allows for a seamless upsell during the shopping journey. The ability to suggest products based on what's already in the cart is a game changer for increasing cart sizes.

A classic e-commerce feature that is a must have for every store. Providing an offer is a sure fire way to drive sales.

Take one last shot at winning a customer before they leave your website (potentially forever). A captivating pop-up as a visitor is about to leave is a tried and true e-commerce feature that is a must have for every store.

A well designed store turns a visitor into a customer in the shortest amount of time (or fewest clicks). Having the option to explore a product further on the collection page itself streamlines the buyer's journey, and lowers the chances of a visitor ending their journey on a product page that wasn't right for them. The Quick View features enhances the quality of visitors funnelled into a product page, thus increasing its conversion rates.

Eliminate the friction of having to go to a separate page to make changes to a cart. Lets your shoppers do it on any page, without taking away from the experience. A "sticky" cart is great for conversions and cart sizes.

This is simple feature has a strong psychological effect, that is proven to increase cart sizes. If you offer free shipping over a certain amount - this one's a no brainer.

Almost half of e-commerce is done on mobile. Make it easy for shoppers to come back later by texting them the product link. Bookmarking on mobile has a lot of friction, this is the best way to stay on top of your shoppers' lists.

Support informed decision making for your shoppers with 'Product Badges'. They provide valuable information at a glance, grab attention, and increase conversions. Its a tried and true e-commerce feature.